Search Engine Husbandry is a philosophical derivative of Search Engine Optimization based on the premise that you can win favorable treatment from the search engines by simply catering to their wants and needs.

The technological particulars of how search engines operate are in constant flux. Yet their basic aims and basic challenges remain the same:

1. Be comprehensive.
2. Try to deliver the best results as quickly as possible.
3. Beware deliberate misrepresentations of truth.

From these basics, SEH derives a set of principles intended to guide the creation of Web sites. SEH also describes methods for establishing and maintaining the relationship between a web site and the search engine.

Unlike conventional SEO, SEH is NOT focused on affording specific web sites and web pages greater exposure on search engine results pages than they would otherwise receive.

Instead, the aim of SEH is to realize the full organic traffic potential of an organization's information assets.